Creative class
How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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The principle of the invisible hand of the market and its principles
The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the "invisible…

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New generation business
Many modern businesses do not give their owners what they want. They want businessmen, as you know, a lot of money, but they receive very little. Why is that? Because…

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order to build

Customer retention strategy. What is its essence?

The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to the business. Everyone knows about it, as well as the fact that clients are very picky guys. Picky they are not out of the blue, but have every right to do so. Clients pay money and have the right to choose what to pay for and what not. This forces the business to be constantly energized, because if you do not give the client what he wants, the client will leave. Continue reading →

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Mega-effective business control system
Having discovered a legal entity, many businessmen start to consider that they now have their own business. Satisfied, they rub hands from understanding that now they will work for themselves,…

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Novus ordo millennium or how to save the world from disaster
Money is sorely lacking. And everyone, from the most destitute of the homeless, to the very top of the world elite. One is missing a couple of bucks, others is…

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How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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