How to become a real postindustrial?
It says a lot that the transition to a post-industrial economy has been launched. However, not all running processes succeed. Post-industrial transition is no exception. He can, as held, and…

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The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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Managing customers through their need management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history…

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Creative class as a way to fit into the future

Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its base. So far, this elite has no common collective name, because it did not feel that it is a single whole, but over time this elite will necessarily get a self-name. Processes in this direction are already underway. Continue reading

How to save a business or why marketing is needed

Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to sell. Warehouses overwhelmed, but no customers. Nobody is interested in goods and services. Around the silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look like a photograph that captures the moment. Imagine, imagine. Be bold, look into the eyes of reality. Continue reading

Managing customers through their need management

The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history of mankind. Previously, there was nothing of the kind, for there was always a shortage of goods, a shortage of resources, and everything sold well. Now he is gone, there are so many goods that his eyes are running up, there are also enough resources and they are fairly cheap. Continue reading

Business is not going. What to do?
Business can go, and can stand. Why is this happening, why is business worth? If the conversation went in a different context, then the words “why it is worth it”…

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Effective ways to promote business
Once your company was not there, but then it appeared and the promotion of the business began. Then, at the initial stage, when it was the hardest for you, no…

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How to attract new customers and earn a lot
Customers are our everything. The more customers, the more revenue. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order to be able…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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