Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Creative class as a way to fit into the future

Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its base. So far, this elite has no common collective name, because it did not feel that it is a single whole, but over time this elite will necessarily get a self-name. Processes in this direction are already underway. Continue reading

How to save a business or why marketing is needed

Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to sell. Warehouses overwhelmed, but no customers. Nobody is interested in goods and services. Around the silence, everything is smooth, like a lake in calm weather. The world seemed to freeze and stop. You look like a photograph that captures the moment. Imagine, imagine. Be bold, look into the eyes of reality. Continue reading

Managing customers through their need management

The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history of mankind. Previously, there was nothing of the kind, for there was always a shortage of goods, a shortage of resources, and everything sold well. Now he is gone, there are so many goods that his eyes are running up, there are also enough resources and they are fairly cheap. Continue reading

How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Need or not marketing business?
Is there any benefit from marketing for business or no good? Whether to try marketing or not. Need or not marketing business? Sooner or later, these questions are asked by…

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Inexpensive Landing Format 7 in 1
You pay only for landing, and you get 7 opportunities to increase sales. How do you like this sentence? To realize it, it is enough to order an inexpensive landing…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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