Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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idea of ​​man

Post-industrial economy. How to earn it?

The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality, the economy is heterogeneous, because it consists of sectors. Within the economy, it is customary to allocate 5 sectors: primary, secondary, tertiary, quaternary, and quaternary. In the economies of some countries there are all sectors, and in the economies of other countries only a few. Continue reading

How to conduct free marketing research

The importance of marketing research is that marketing research is the main source of complete and objective information about the market. This information can be relied upon when making various decisions, when creating advertising materials, when developing products or services, and in many other cases. In principle, you can of course do business and do all of the above without marketing research, relying only on intuition. Continue reading

Small Business Marketing

Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able to sell something, unless, of course, you are selling yourself. You actually have nothing to do on such a planet, because you cannot find consumers for your products. But let’s say you were lucky, and you were on a habitable planet. At first, you can even rejoice, because, as it seems, like consumers darkness. Continue reading

New generation business
Many modern businesses do not give their owners what they want. They want businessmen, as you know, a lot of money, but they receive very little. Why is that? Because…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Active marketing for effective business
Active marketing is attacking marketing. However, such marketing is very rare, because today's world is very passive and passive marketing. The overwhelming majority of companies live in such a way…

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Active marketing for effective business
Active marketing is attacking marketing. However, such marketing is very rare, because today's world is very passive and passive marketing. The overwhelming majority of companies live in such a way…

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