Basics of doing business. How to build a reliable business?
To understand what the basics of doing business are, you must first clearly define what a business is all about. It seems that this is understandable, but it must be…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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Proper start of business as the key to its success
Among people who have never engaged in business, and among some businessmen there is a widespread opinion, within the framework of which it is believed that starting capital is necessarily…

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exact scheme

The core of the business as its basis

There is an opinion that any business is just the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is brief, concise, reflecting only the main points and every businessman can modify it at his own discretion and under his own market. Continue reading

Formation of customer loyalty. How to do it cheap?
The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it.…

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Active marketing for effective business
Active marketing is attacking marketing. However, such marketing is very rare, because today's world is very passive and passive marketing. The overwhelming majority of companies live in such a way…

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The most effective protection against competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best…

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The principle of the invisible hand of the market and its principles
The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the "invisible…

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