Formation of customer loyalty. How to do it cheap?
The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it.…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects if suitable conditions are put in…

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Marketing as the cause of the global crisis

Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base. Continue reading

Active marketing for effective business

Active marketing is attacking marketing. However, such marketing is very rare, because today’s world is very passive and passive marketing. The overwhelming majority of companies live in such a way that they don’t have to do something new, everyone seems to be “drifting.” Almost always businessmen do not differ from the majority, although they should be different. Continue reading

How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects if suitable conditions are put in…

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How to attract new customers and earn a lot
Customers are our everything. The more customers, the more revenue. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order to be able…

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The principle of the invisible hand of the market and its principles
The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the "invisible…

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