Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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How to become a real postindustrial?
It says a lot that the transition to a post-industrial economy has been launched. However, not all running processes succeed. Post-industrial transition is no exception. He can, as held, and…

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contextual advertising

Marketing as the cause of the global crisis

Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from the Forbes list. All these people are united in talk about what the cause of the global crisis is. They agree that the crisis is a reality and they are trying to understand how to get out of it. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base. Continue reading

Active marketing for effective business

Active marketing is attacking marketing. However, such marketing is very rare, because today’s world is very passive and passive marketing. The overwhelming majority of companies live in such a way that they don’t have to do something new, everyone seems to be “drifting.” Almost always businessmen do not differ from the majority, although they should be different. Continue reading

Need or not marketing business?
Is there any benefit from marketing for business or no good? Whether to try marketing or not. Need or not marketing business? Sooner or later, these questions are asked by…

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How to beat the competition and earn all
The options of how to beat the competition a lot. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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