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Managing customers through their need management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history…

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Business stopped. Why? What to do?
The basic personality idea of ​​95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea makes them…

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Business stopped. Why? What to do?

The basic personality idea of ​​95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea makes them successful, businessmen lay it at the core of the business. Most businesses are built precisely on the basis of the idea of ​​the personality of a businessman. A business built this way is simply a continuation of the personality of a businessman.

On the one hand, this is good. A businessman knows his idea well and can quickly build a business based on it that will help him to implement it. Every successful transaction signals that the idea is implemented and it is a pleasure. Therefore, the businessman likes to do business, like when the idea of ​​business, and hence his personal is realized. I want this to happen again and again.

Therefore, any business built on the idea of ​​the personality of a businessman sooner or later reaches its limit.

But there is one thing that imposes restrictions on business growth, when it is based on the idea of ​​the personality of a businessman. The bottom line is that a businessman sees the idea of ​​leadership in his own way. Some consumers see it as well, but not all. Many consumers see the idea of ​​leadership differently. Therefore, any business built on the idea of ​​the personality of a businessman sooner or later reaches its limit.

Business stopped. Why?
business stopped

Therefore, the first question to ask yourself if a business has stopped is, rather than whether it has reached the limit of its development. The limit of development is the number of customers who see the idea that underlies the business as well as the creator of the business. Well, let’s say, 20% see the idea of ​​leadership as well as a businessman. He will reach out to them very quickly, they will hear and understand him, they will perceive him as a leader.

And everything will happen very quickly, so quickly that success may make you dizzy. But then everything will stop, because the remaining 80% see the idea of ​​leadership not as a businessman. Accordingly, they do not perceive the business built by him as a leader, as the one who makes the best offer. No matter how hard the businessman tries, so that he does not do it in the usual framework, nothing will help.

The question can be solved only if we go beyond the usual framework. Accordingly, in order to move further, first of all, you need to understand exactly how most consumers see the idea of ​​leadership, i.e. you need to understand how most see the idea of ​​the market. This can be done only if we use the market legmam. In fact, with its help, you can “climb” into the head of consumers and find out what they think.

… if the business has stopped – this is not a problem at all. This is just an indication that the idea underlying it has been exhausted …

So, if a business has stopped, this is not a problem at all. This is just an indication that the idea underlying it has been exhausted, which means analysis of the business strategy and reload of the business is necessary. Experienced market players are aware of this and periodically reload their business, changing the idea behind it. One of the signs that the business has rebooted is rebranding.

If you saw that the company conducted a rebranding, it means that its marketers have gathered enough information that the idea, on the basis of which the business is built, has been exhausted. It is impossible to continue a business on its basis, which means you just need to choose a new, promising idea. Such an idea is chosen and the whole company is fitted to it, including the company’s logo and corporate identity, and the business is restarted.

Of course, not always, if a business has stopped – this means that it is business that has stopped. It is possible that the business has not stopped, the market. Understand whether the business has stopped or the market can only specialist. Therefore, if you are not satisfied with the pace of business development, you need to contact a specialist who will conduct an audit and find out the real reason for stopping and tell you exactly what needs to be done.

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