Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects if suitable conditions are put in…

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Professional generation of business ideas
Generating a business idea is not an easy task, but necessary. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. A hundred years…

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Proper start of business as the key to its success

Among people who have never engaged in business, and among some businessmen there is a widespread opinion, within the framework of which it is believed that starting capital is necessarily needed to start a business. Many say that they do not open a business precisely because they do not have start-up capital. Indeed, money for starting a business is important, especially when you don’t want to mess with the opening yourself.

In this case, you can give money to people who know how to open a business and they will do everything. But when there is a desire to do everything myself, when there is a desire to build a good business, then money goes to second place. A good idea comes first. A good idea is the right start to a business. This is confirmed by the fact that there are people who have money but no business.

Many of these people even ask others what kind of business they can open for the specific amount they have. It turns out that they have the money, but they have no idea, which means that there is no, and there can be no business. Moreover, there is not a single successful business in the world that was opened at the expense of money. Everything, absolutely all successful businesses started with a good idea for the distribution of which marketing was used in general and marketing rules in particular.

Why is an idea the right start to a business? It’s simple. Our world is designed so that it is an idea that is its primary unit. Everything originates from the idea, and if you want your business to turn out, you need to start it with an idea. In principle, business is the development of an idea. The money that a businessman makes is just a result of a successful business, successful promotion of an idea.

Accordingly, the main skill that a businessman should have is a skill to promote the idea to the masses. You could even say that a businessman is a person who can push an idea to the masses. The better he does it, the more success he achieves. A businessman is a person who develops an idea, and a person who invests money is just an investor.

It is really important for an investor to have start-up capital. He is for him like soldiers, whom the investor sends into battle. When these soldiers win, they take prisoners. Captives are money earned. A businessman works differently, a businessman introduces the idea of ​​some product or service into people, after which they become consumers of this product and service.

After introducing the idea, a businessman gives consumers a product or service, and in return receives money from them. The better the businessman has advanced the idea, the more consumers of his goods he will receive, and therefore earned more money. At the same time, the invisible hand of the market itself is listed as a friend of the businessmen. She helps them a lot.

If a businessman offers consumers money in exchange for their money, then this is no longer a business, but some kind of absurdity. An idea and only an idea should be offered to consumers by a businessman, because only the development of an idea creates the basis for sales to be possible. That is why an idea is the right start of a business and the basis of a successful business. Sales are achieved by the fact that the idea is “infected” by some people, who then become consumers of certain products.

In another case, sales are simply impossible, because these same people will not have the slightest reason to buy any goods or services and spend their money on it, and when there is no reason, then no, and the motivation to do so. The idea is important not only for the businessman, but also for the manufacturer. She is for him – a way to get new customers for their products. However, the consumer is not in the loser, he also benefits from the fact that it allows him to inject himself into the idea.

Without ideas, he would sit at home, and so the consumer goes to the cinema, bars, restaurants, bowling, disco, buys goods and services that were once ideas, and now have become a place where people communicate, where they make their lives. more beautiful, and some do find their second half there. It turns out such an interesting symbiosis of business and consumers around a common idea. This symbiosis is actually the foundation for building a new generation of business.

Some potential businessmen just pierce on the fact that they confuse themselves with investors. Such stories are full, because every year there are many thousands of bankruptcies. Potential businessmen are going to do business, but really engaged in investment. They initially start a business wrong and the result of their business is logical.

Why is that? Because some people think that business is easy and simple and start it without any education. As a result, they do not know that the right start of a business is when you start with an idea. To begin with an idea means, first of all, to let an idea through you. Passing an idea through yourself allows you to understand it, understand how the idea acts on you, and get feedback from it.

If you are not a carrier of an idea, you will not be able to transfer it to another person, and you will not be able to turn it into a consumer, which means you will not be able to do business.

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