Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. Self-marketing is a word unknown to a wide range of people, they are operated only by specialists who study this issue.
The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, and no one helps it. The ability of a product to create demand for itself is there, but they are limited, so demand is created small, near zero.
Small demand is naturally small sales. We can say that the only marketer for a product during self-marketing is the product itself, which promotes itself. How does it look in reality? The scheme is quite simple. Someone produces goods, say a smartphone. Next, this smartphone buys some consumer and begins to use it.
In the process of using a smartphone, it creates positive or negative emotions. Behind the emotions is always the idea of the product. In the process of using a product, a person comes into contact with an idea that he embodies. This idea is reflected from the idea of man and gives rise to emotions. Emotions buyer shares with people who surround him.
This starts the product marketing.
This starts the product marketing. The usual environment of an average person is 20-100 other people. Accordingly, the person who in this case acts as a channel for translating the idea that lies behind the product broadcasts this idea to 20-100 other people. These 20-100 people analyze the emotions and decide whether to let the idea or not.
If the emotions are negative, they are closed from them, do not allow the idea of a product in themselves, do not pump over it and therefore do not want to realize it. The chain is interrupted. In the case when emotions are positive, people open up for them, pumped over with the idea of a product, they have a desire to realize it. All this creates demand for the product and its sales.
In fact, the product itself creates demand for itself. Further, the next 20-100 people use the goods, they have emotions, they convey them and the idea that stands behind the product further. This happens until all people recognize the idea and emotions and take one of two solutions: to use the idea and buy the product, or to close the idea and not to buy the product.
According to this scheme, most businesses and work
At first glance, the scheme is ideal and it seems that professional marketing is not needed. It is enough just to have a product and find at least one buyer who has positive emotions and who thereby launches the sales chain. It seems that advertising is not needed, marketing is not needed, branding is not needed, PR is not needed.
According to this scheme, most businesses and work. However, businesses are not doing well and ideally as they should. So the scheme is not so perfect. The problem with this scheme is that there are hundreds and thousands of products. If there was one product, there would be no problem. The idea, launched by the first buyer of the goods, as a tsunami would go through the entire market.
Thousands of products, so running waves knock each other. In practice, it all looks very simple. In the morning, a potential buyer meets with those who bought a smartphone, receives positive emotions from him, as a result of which he has a desire to buy it. Half an hour later, he goes to drink coffee with someone who recently bought a new motorcycle.
The smartphone is no longer interested in it, the chain is interrupted
It is clear that in the process of coffee drinking he gets a lot of positive emotions about the motorcycle, opens up to the idea, lets it go inside and wants to realize it. The smartphone is no longer interested in him, the chain is interrupted. At lunch, a potential motorcycle buyer meets with another person who recently returned from a vacation at sea.
Receives a charge of positive emotions, misses the idea and wants to realize. The motorcycle doesn’t interest him either, the chain is interrupted here too. Further, during the day, he receives many more new emotions, he has many new desires, but by the end of the day it all becomes so annoying that the buyer closes himself from all ideas and thereby interrupts all the chains.
Similarly, it happens to millions of potential buyers of various goods and services. As a result, almost all self-marketing schemes are interrupted, and with them all the sales chains. The problem is that the idea is transmitted only with the first emotions. The second time, the person himself does not receive the first emotions. Only professional marketing helps to get them.