Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

Continue reading →

How to conduct free marketing research
The importance of marketing research is that marketing research is the main source of complete and objective information about the market. This information can be relied upon when making various…

Continue reading →

Find out the main secret of a successful business.
How to become a successful businessman? All you need to do to succeed is to imbue with the idea of ​​business, plunge into it with your head. Until a person…

Continue reading →

Optimize small business. What is its essence?

Small business is opened by 2 categories of people. One of them is people who have realized a large amount of excess energy, but in order to minimize risks or due to a small start-up capital, they decided to start small with the prospect of business growth to medium or large. The second category is people who realized that they have a small excess of energy and a medium or large business they simply cannot pull on the basis of this amount of excess energy.

In any case, a business, including a small one, is always opened in order to turn excess personal energy into money, because business in itself is a machine for converting a person’s energy into money. A small business begins, as a rule, spontaneously, because there is not enough knowledge and experience. An open spontaneous business is very often not optimal. In this regard, it has to spend a lot of time, money, energy and other resources.

To remedy this situation, it is necessary to work with the legacy of the business and optimize small business, which will reduce these costs and, accordingly, increase the amount of benefits received. However, the problem is that the energy of the businessman, as generated, and continues to be generated and it must be implemented to avoid stagnation. For this reason, a businessman has not enough time to develop a plan to optimize his business.

As it was said in the article “Small Business Perspectives” for this type of business, there are 2 main niches in the economy: the start of new directions or assistance to medium and large businesses, and this must be taken into account when optimizing small businesses. How is the optimization of small business? Optimization methods, in principle, a lot. But it is best to use the so-called ideal optimization method, because it is the most effective and most accurate, and therefore allows you to achieve 100% optimization.

The essence of this method is that the beginning of a small business considers the idea of ​​this business, not people, not machines, not equipment, not a form of organization, but an idea. Machines, personnel, equipment, method of organization is the form for the realization of this idea. The process of business in this scenario is considered as a process of development of this idea. What kind of idea is this? If a small business starts a new direction, then this is a personal idea of ​​who started this business and put it in its foundation.

If we are talking about helping medium or large businesses, we mean the idea that a large or medium business develops accordingly. For this reason, the first stage of optimization is the selection of the idea with which the small business that he develops works. Very often, the idea is not highlighted, and as a result, the businessman acts on the basis of intuition. This is the reason that the output is not optimal business.

Having a business idea that is selected and properly executed on paper or in electronic form is very important. Optimization of a small business starts with this, because, as in this case, the idea becomes visual, and the businessman clearly understands what he is dealing with. Also in this case, he can build a clear business algorithm, or rather, an algorithm for developing an idea, which will lead to the fact that the business will actually work and turn the businessman’s energy into money.

Otherwise, small business representatives conduct their business without real interaction with the idea in whose interests they are working. Without interaction with the idea, it is impossible to develop it, because it is the idea that gives a clear instruction on how to develop it, unlike intuition, which gives a tentative instruction. It is the idea that generates the thoughts, on the basis of which the businessman makes the right and optimal decisions, because as soon as she knows what she needs for development.

If there are no thoughts, like what, to do, the businessman, of course, will do something based on intuition. But these actions will be in vain in 99% of cases, because in reality they will be directed not at the development of the idea in which he is engaged. Accordingly, in order to have at least some result, in order for a business to develop at least somehow and yes, a businessman, as follows from practice, will need to accomplish almost 100 actions in order to guess the only action that is needed for the development of an idea.

To understand what an interaction with an idea is, one has to present an absolutely dark room and oneself in it. In this room it is pitch dark, and therefore nothing is visible at all. At the same time you find yourself in such a room abruptly and immediately, without her inspection at the moment when it is lit. Accordingly, you do not know what is in it and how is located what is in it, you do not see what kind of room it is, what are its dimensions and the color of its walls.

Being in such conditions is actually becoming blind. It is in this state, the state of blindness with sighted eyes, that there is a businessman who does not interact with the idea. It is clear that the actions of a businessman in this situation are unlikely to be effective.

Improving customer service - 5 steps to keep up
I would not want to upset anyone, but as they say from the song you cannot throw out the words. The sad fact is that as a result of communication…

...

Startup leggram as a way to become a millionaire
The foundation of any startup is an idea. If you already have an idea, it means that you can start your startup at any time. You may have even begun…

...

Creative method of generating ideas
A good idea is highly appreciated, but the problem is that it is difficult to obtain. There is a creative method for generating ideas that allows you to put their…

...

How to beat the competition and earn all
The options of how to beat the competition a lot. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at…

...