Formation of customer loyalty. How to do it cheap?
The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it. The level of trust with him is so high that a loyal customer is in fact a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it is easy and difficult at the same time, because in order for a customer to become loyal, you have to become the best for him.
Why do you need to be the best? It’s simple – people and companies are drawn to the best people and companies, so our world is arranged. For this reason, the desire to be the best is the natural desire of every person, every company. And it manifests itself in all areas. It would be desirable that the car was certainly the best. Home, apartment or office should also be the best, just as you want to have the best cottage, the best clothes and shoes, the best equipment.
It is always nice when you have the best wife or husband, the best daughter or son, or the best employees. We are proud when we spend our free time better than others, relax at the best resorts and in the best hotels. Nice to know that the company is doing better than others. I want you to be surrounded only by the best people and the best companies, because communicating with the best people and companies gives you confidence in yourself and in the future, creates a sense of calm and happiness.
All of the above suggests that the formation of customer loyalty is expensive. However, this is misleading. Build loyalty can be cheap and sometimes free. It’s enough to start using such a simple marketing tool as a slogan. It can be cheaply ordered from specialized companies, and if you strain a little, you can create one yourself.
The main thing to remember is that not every phrase is a slogan. The slogan is a phrase that reflects the idea of the company. If the phrase does not reflect the idea, then this is not a slogan, but simply a collection of words. A good slogan is a way to declare that a company is the best in its business. A good slogan is a way to convey to people the information that the company has the highest incomes and profits, the highest sales, the best employees, the best products that everyone wants to do business with it.
Very often, a good slogan is enough for customers to have their eyes on them when it comes to doing business with you. The slogan is a kind of magic wand that fulfills almost all the desire associated with the formation of customer loyalty. A slogan is a way to state that when interacting with a company, you make the right choice.
Thanks to the slogan, the client understands that he has turned to the best company, which means that he himself will become better. Nobody wants to communicate with losers, because, communicating with losers, you begin to descend to their level and become worse. This is the law of nature and you can’t do anything about it, it worked, it works, and it will always work.
The slogan is the face of the company. The slogan is the first thing to create in order to ensure the formation of customer loyalty. The slogan is an indication that the company is the best, that it has principles, strategy and mission, that it was not created for one day. At the same time, the slogan must be the best, because when it comes to business, a business can be the best only if everything is the best in it.
There should be no negativity even in small things. You need to be the best in the business because when you are the best, everyone wants to do business with you, the prices of your shares grow, and with them the confidence in you grows. If there is at least one reason that indicates that you are not the best, the authority of the company begins to fall. This may be the reason, including a bad slogan or its absence.
Yesterday, the company’s credibility could have been such that it cost a billion US dollars, and today it can cost as little as $ 100 million. They become rich for a very long time, and you can become a beggar in one instant, for the modern world is such that it is only one step from wealth to poverty. Moreover, it may be a minor step, a very small step.
Yesterday you were rich and happy, and today you are poor, miserable and deeply in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is a bad sale. A bad slogan is not a sentence, just like a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand.
Day-to-day companies can afford not to use a slogan or use a bad slogan, but for a serious company a slogan is as important as a good office, because, like a good office, a good slogan creates an aura of seriousness and credibility. Many factors contribute to the feeling that the company is serious and reliable, but in particular this contribution is made by the company’s slogan, which for this reason is its face.