How to conduct free marketing research
The importance of marketing research is that marketing research is the main source of complete and objective information about the market. This information can be relied upon when making various decisions, when creating advertising materials, when developing products or services, and in many other cases. In principle, you can of course do business and do all of the above without marketing research, relying only on intuition.
Intuition is a good adviser, but it does not give specific numbers, but indicates only directions. I really want to know the numbers, because the numbers allow you to cheat everything and plan everything, but you don’t want to spend money on it. What to do in the case when you do not want to spend money on marketing, but you want to have numbers? In this case, you can conduct completely free marketing research.
It can be done very easily and simply with your own resources. Free marketing research can be done by your own salesperson or sales manager. Sales managers and salespeople are constantly in close contact with customers, which means that they will have no difficulty in gathering the necessary digital information in the market.
However, only a “pumped” salesman or sales manager can conduct quality research, because without this they will not know what to ask customers and most importantly will not be motivated to do so. If they have no motivation, then they have to pay money, which means marketing research is already paid, and this is not our goal. Our goal is free marketing research.
A pumped salesman or sales manager is a person who is personally interested in receiving information from customers, a person who has such an inner desire, personal desire, which means that he will do everything for free. When there is no inner desire, any other means of motivation are weakly effective. A pumped salesman, not only is becoming more efficient, so can perform many more new functions, including free marketing research and exploration.
In fact, the pumped salesman becomes an agent of your company, he begins to work in its interests, and not just for the sake of money. The implementation by the seller or sales manager of new functions gives many, many advantages to the company, hitherto unknown advantages. So, the pumped-up seller will be able to receive information about new ideas that are now worrying consumers.
Getting information about new ideas introduced into the consumer is one of the most important areas of marketing research, because the idea is the basis of the business and the basis of the business processes of any company. If they used to say – the one who owns the information, owns the world, now they say – the one who knows what ideas concern the consumer – owns the world. To get information about new ideas that consumers really care about is very difficult and very expensive, if you do it not by yourself, but through intermediaries.
If you do through your seller, then the money will not be required. On the contrary, it will even be possible to earn money on it by reselling information about new ideas to interested companies. This is very valuable information, because for the implementation of new ideas needed new products. The one who learns about new ideas earlier than others can create the goods necessary for these ideas before others.
As a result, a monopoly in the market will be obtained and cream removed from the market. The company, where the seller is not pumped, learns about what products need to be purchased or produced, only if they visit your company, because they can only copy, not create, but it will be too late, because the cream from the market will be yours for a long time, competitors will only scraps.
Another benefit that a pumped salesman gives is the opportunity to conduct free marketing research and find out how much energy a consumer has, how much he is motivated to purchase a particular product or service. If the consumer has no energy, he has no motivation, which means that it needs to be created. Create it can just the same seller or sales manager.
If energy is not created, then there will be no sales. The seller who is not pumped up cannot receive this data, because he will not feel the idea that generates energy. After it is known how much energy the consumer has, it can be increased and brought to such a critical state, after which the buyer will not be able to stop and refuse to buy.
In this case, in this case, the buyer will receive not only the desired product or service, but also the pleasure of buying, as if creating additional energy not through activating the idea, but through manipulation, there will be no pleasure. When there is no pleasure, you can expect the buyer to come home upset and decide to return the purchase and often this happens.
A very interesting point is that a well-pumped seller can create such a volume of energy from the buyer that the consumer cannot cope with it even after the purchase.