Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

Continue reading →

Read More
Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

Continue reading →

Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

Continue reading →

Creative method of generating ideas

A good idea is highly appreciated, but the problem is that it is difficult to obtain. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. Qualitative ideas give better results, poor-quality ideas give low results, and sometimes they do not at all.

The method of generating ideas from professionals
This makes it necessary to approach the generation of ideas very responsibly, since only such an approach will give real results. Such an approach can be implemented only if an effective method of generating ideas is used. In noo-marketing, different methods are used to generate ideas, and one of them is nootechnology, which has the name “ILOGY”. The algorithm of this technology is as follows:
goal setting
situational analysis
generation of ideas
idea choice
design ideas

Elogy is a very effective method of generating ideas. Efficiency due to the fact that the generation is divided into stages. The first stage is goal setting. This is a very important stage. If you hold it correctly, the case will be half done. At this stage, we need to clearly define what idea we want to get, why we need it and what result we want to get as a result of its dissemination.

When goals are set, we need to gather as much information as possible about the environment in which to spread the idea

Target results should be specified as accurately as possible. It can be: the number of people involved in the idea, the state in which they will be after engaging in the idea, as well as marketing objectives such as sales, income and profits. When the goals are set, we need to gather as much information as possible about the environment in which to spread the idea.

Collecting information about the environment is a situational analysis. With its help, it is necessary to find out how many potential consumers it has, what values ​​they have, what needs have already been formed. It is also necessary to collect information on the characteristics of potential consumers. It can be data on age, sex, marital status, social status and other useful information.

Ideas compete with each other, so it is important to know which ideas have already been launched into the information space in which we will launch our ideas. This will allow, firstly, to avoid duplication of ideas, because it will not bring results, and secondly, it will allow to use other ideas to promote ours. Using other people’s ideas will allow you to quickly and reliably implement our ideas, and also save on their implementation.

The most interesting and most exciting stage is the stage of generating ideas. At this stage, you can give free rein to your imagination, generate and write down any ideas that come to our mind. At this stage, you need to generate a sufficient number of ideas, and they can be the most ridiculous. Do not be afraid of the absurdity of ideas, because so many things once seemed unthinkable.

For example, it was once believed that the Earth is flat and rests on turtles, whales, and so on, but today we know for sure that it is round. Initially, there was only an assumption, the idea that the Earth is round, but then this assumption was scientifically confirmed and became the norm. In the same way, any of your ridiculous ideas for today can become the norm after a while and make you, if not a billionaire, then a millionaire for sure.

The result of the generation of ideas is their list. The list of ideas may be different, it may contain 5 ideas, may contain 10 ideas, and may contain 100 or even 1000 ideas. It all depends on how much power you have. Whatever it is, it makes no sense to grab the realization of 100 ideas at once, for it is known that when you chase two hares, you will not catch a single one.

This is worth doing because some ideas are easier to unwind, while others are more difficult.

It is necessary to make a clear and informed choice of which idea is best to implement at this particular time. This is worth doing because some ideas are easier to unwind, while others are more difficult. The information obtained as a result of the first two stages will help us make a choice. After all, it was not for nothing that they were being spent, you are not wasting time on them for nothing.
Based on this information, we will be able to choose an idea that meets our goals and interests, and thanks to the information obtained in the second stage, we will choose the very best idea. The choice of the final idea should be approached very carefully and responsibly, because if something does not work out, then the desire to engage in ideas may disappear.

The idea itself has no attributes that will allow it to influence a person. For this reason, we need to give the idea a form that people can perceive.

The most effective protection against competitors
The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best…

...

Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

...

The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

...

Professional generation of business ideas
Generating a business idea is not an easy task, but necessary. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. A hundred years…

...