Need or not marketing business?
Is there any benefit from marketing for business or no good? Whether to try marketing or not. Need or not marketing business? Sooner or later, these questions are asked by any businessman, especially often such questions arise when problems start in business. World market leaders, companies such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced, for example, by analyzing the Apple brand.
The answers to these questions are always different, but not always unequivocal. Very often, a businessman cannot find answers to these questions at all, because, trying to find an answer, he gets more and more new questions that seem endless. As a result, some businessmen do not use marketing at all, or rather believe that they do not use it, because they cannot fully understand the role of marketing in business. Some businessmen try marketing, but they become frustrated with it and stop using it, or rather think that they stop using it.
The correct answer to the questions above, especially to the question of whether or not marketing is necessary for a business, is that in fact everyone is engaged in marketing, absolutely all businessmen, even if they think that they are not engaged in it. Why is that? Yes, because marketing is the algorithm of a successful business. To understand this, it is enough to read articles about business and marketing.
For example, when a businessman opens a new restaurant, he thinks about the prices that will be on the menu. He does not put any invented price, he puts the market price, i.e. the price that a restaurant visitor is willing to pay. If this is usually a restaurant, then the price is set, which is about the same as that of competitors, because if you put a different price, then visitors will go to a competitor.
If an exclusive restaurant, then set an exclusive price. Well-considered pricing is pricing, and pricing is marketing. Accordingly, marketing plays a key role in business. In turn, the totality of businesses is the economy, and therefore the role of marketing in the economy is also key.
You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is necessary for a business is hardly worth it initially, just as there is hardly a question of whether this business is possible without marketing, because there are many other issues. In particular, in order to open a beauty salon, it is necessary to choose a set of services that this beauty salon will provide. A competent businessman will not do it by eye, because it is possible to burn out.
In order not to burn out, he will talk to those who visit beauty salons and find out what services they actually use and in what volume. Then he will analyze the sites of future competitors for what services they provide. Only after the businessman does this, he will decide on the range of services, which means, perhaps without knowing it, he applied marketing, because the choice of assortment is marketing.
Marketing is generally such an interesting thing, that it is not clear when it is, and when it is not. Take a business like car service. The auto service has customers, as, in general, and any other business. Clients are different. There are complete strangers and such customers are assigned a maximum price. But there are also familiar people who are often offered a lower price by acquaintance. In turn, there are very good friends, friends and relatives.
Such customers are usually offered the lowest price. But if you please, dividing customers according to their characteristics and offering them different prices in this regard is nothing but market segmentation. Market segmentation is one of the main marketing tools. Thus, whenever a businessman divides clients into different segments, he actually does marketing.
There are a lot of examples and always in these examples there is a place for marketing. Accordingly, all, absolutely all businessmen use marketing, though sometimes without knowing it. This means that the question of whether or not marketing is necessary for a business is actually transformed into the question of how much marketing business needs and how to organize the most effective interaction between marketing and sales.
These are very important questions, because marketing is a technology of a business, a successful business. The more in the marketing business, the greater the result from the business. The better the pricing policy is worked out, the more money will be earned. The better the assortment is worked out, the more money will be earned. The better the segmentation of customers is, the more money can be earned.
You can always safely answer that marketing is necessary for business, at least, because marketing and business are basically the same thing.