Monetizing talent as the business of the future
Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions, and there cannot be. However, the fact is that only a small part of people…

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Novus ordo millennium or how to save the world from disaster
Money is sorely lacking. And everyone, from the most destitute of the homeless, to the very top of the world elite. One is missing a couple of bucks, others is…

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Post-industrial economy. How to earn it?
The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality,…

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Professional generation of business ideas

Generating a business idea is not an easy task, but necessary. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. A hundred years ago, they were not the same as now. The fact is that now it is the idea that is the basis of business and you will not return anything back. Many, now the most expensive companies in the world, more recently were just ideas that lived in the heads of ordinary people at that time.They remained ideas now, but only became embodied in the form and now cost billions, and the owners of the heads that generated them once became rich and famous.

Ideas allow you to start, restart, reload a business, create best-selling products, create markets, create customers. If you have an idea, then you have everything. If you have no idea, then you have absolutely nothing. Even if you have money, but no idea, then you have nothing. Money without an idea is just a piece of paper. If you want to be successful, you need an idea, without it in any way.

However, there is one big problem with ideas that is not realized by everyone, which is connected with the fact that not everything that is considered to be ideas is in reality. A lot of what is considered to be ideas is actually just thoughts. The idea is the primary basis of the world, its basic element, and completely independent of man. Moreover, the man himself in his base is an idea, an embodied, materialized idea.

In turn, the thought is what is born in the head of a man, the creation of man. A thought is a reflection, a reflection of an idea from a person’s consciousness, but not the idea itself, it is just a person’s opinion about an idea. The idea does not allow to start, restart or overload the business, create a bestseller product, market or customers. All problems with business, goods, customers, sales are related to the fact that the work goes at the level of thoughts, and not at the level of the idea.

You will not put an empty bag, and the thought is the empty bag. Thoughts are not interesting to anyone, because they are emptiness. Everybody is interested in real ideas, because every idea is a new opportunity. People have a lot of thoughts, they are generated easily and simply automatically. You saw something or heard it, and a thought arose, like reflection from the consciousness of the idea of ​​what lies at the basis of what you see and hear.

Therefore, the generation of a business idea is not an ordinary household reflection, as a result of which thoughts are produced, but a technological process.

A thought is only an element of an idea, its part. To get a real idea, you need to generate and put together hundreds of thoughts. Therefore, the generation of a business idea is not an ordinary household reflection, as a result of which thoughts are obtained, but a technological process, as a result of which thoughts turn into an idea. By itself, an idea is somewhat similar to a grain that germinates and turns into a plant that grows and develops after germination.

The thought is unable to develop, it is static. An attempt to develop a thought always leads to the fact that just another thought appears, and then the third, fourth, and so on to infinity, and not its new version. This is the main problem of those businesses that work with thoughts, not ideas. Such businesses are not able to develop, they are static. The idea is dynamic, it is able to develop indefinitely, each of its new versions is better than the previous one and is always connected with it and grows out of it. This ensures the long-term success of businesses that work with ideas.

Generating a business idea, not a thought, involves using the appropriate tools.

Therefore, in order to start generating business ideas rather than thoughts, first of all, we must learn to distinguish ideas from thoughts. For example, “let’s make a marketing strategy” is a thought, not an idea. An idea is a vision, or in other words, a brief concept of a marketing strategy. A ready-made marketing strategy is an already developed idea, while the implementation of a strategy is the process of materializing an idea.

Generating a business idea, not a thought, involves the use of appropriate tools. However, there is one big problem, which is that almost all of these tools are difficult to understand and use and can only get an idea. If you have an idea, but you are not pumped over to it, consider that you have no idea, which means you have nothing to implement and broadcast.

A tool that allows you to both highlight the idea, and to pump it is available in noomarketing and is called leggram. This is a very simple but very effective tool. With it, using the appropriate version, you can get the idea of ​​the individual, business, market, product, startup and pump it. Moreover, the legramma tool is dynamic, with its help you can periodically be pumped through with a new version of the idea and, always have the latest one available, and therefore the most current one.

And you should always remember that the idea underlying the personality, business, product, market, startup is constantly evolving.

 

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New generation business
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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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How to save a business or why marketing is needed
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