Managing customers through their need management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history…

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Business is not going. What to do?
Business can go, and can stand. Why is this happening, why is business worth? If the conversation went in a different context, then the words “why it is worth it”…

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Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Need or not marketing business?

Is there any benefit from marketing for business or no good? Whether to try marketing or not. Need or not marketing business? Sooner or later, these questions are asked by any businessman, especially often such questions arise when problems start in business. World market leaders, companies such as Apple, BMW, Google, know the answers to these questions, and therefore become leaders, as evidenced, for example, by analyzing the Apple brand. Continue reading

Proper start of business as the key to its success

Among people who have never engaged in business, and among some businessmen there is a widespread opinion, within the framework of which it is believed that starting capital is necessarily needed to start a business. Many say that they do not open a business precisely because they do not have start-up capital. Indeed, money for starting a business is important, especially when you don’t want to mess with the opening yourself. Continue reading

How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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The path of wealth. How to make a lot of money?
Many do not like rich people, but almost everyone wants to get rich, everyone is looking for the path of wealth. In general, the desire for wealth can be called…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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Effective development of the dealer network
Development of the dealer network is necessary because dealers help to sell. The more of them, the, as a rule, higher sales. Therefore, the development of a dealer network for…

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