Formation of customer loyalty. How to do it cheap?
The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it.…

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Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about someone else’s benefit if he is motivated to do so. Such is the…

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massively cultivated

The principle of the invisible hand of the market and its principles

The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the “invisible hand of the market.” He realized that the behavior of buyers and sellers is determined not only by their desires, but also by some third party that is not visible. For the reason that this side is not visible and is clearly related to the market, it was called the “invisible hand of the market”. Continue reading

Post-industrial economy. How to earn it?

The economy is the basis for the development of countries, states, businesses and people. It may seem that it is something solid, but in reality it is not. In reality, the economy is heterogeneous, because it consists of sectors. Within the economy, it is customary to allocate 5 sectors: primary, secondary, tertiary, quaternary, and quaternary. In the economies of some countries there are all sectors, and in the economies of other countries only a few. Continue reading

The core of the business as its basis
There is an opinion that any business is just the implementation of the “money - product - money” scheme. In fact, this scheme is nothing more than a “business engine”,…

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How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to…

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Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

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How to conduct free marketing research
The importance of marketing research is that marketing research is the main source of complete and objective information about the market. This information can be relied upon when making various…

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