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Formation of customer loyalty. How to do it cheap?
The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it. The level of trust with him is so high that a loyal customer is in fact a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it is easy and difficult at the same time, because in order for a customer to become loyal, you have to become the best for him. Continue reading
The principle of the invisible hand of the market and its principles
The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the “invisible hand of the market.” He realized that the behavior of buyers and sellers is determined not only by their desires, but also by some third party that is not visible. For the reason that this side is not visible and is clearly related to the market, it was called the “invisible hand of the market”. Continue reading