Improving customer service - 5 steps to keep up
I would not want to upset anyone, but as they say from the song you cannot throw out the words. The sad fact is that as a result of communication…

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Managing customers through their need management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history…

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How to become a real postindustrial?
It says a lot that the transition to a post-industrial economy has been launched. However, not all running processes succeed. Post-industrial transition is no exception. He can, as held, and…

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Formation of customer loyalty. How to do it cheap?

The best customer is a loyal customer. With a loyal customer, the easiest way to find a common language is because the maximum level of trust is established with it. The level of trust with him is so high that a loyal customer is in fact a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it is easy and difficult at the same time, because in order for a customer to become loyal, you have to become the best for him. Continue reading

The principle of the invisible hand of the market and its principles

The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the “invisible hand of the market.” He realized that the behavior of buyers and sellers is determined not only by their desires, but also by some third party that is not visible. For the reason that this side is not visible and is clearly related to the market, it was called the “invisible hand of the market”. Continue reading

How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to…

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Effective ways to increase profits
There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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