Managing customers through their need management
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting because it happened for the first time in the history…

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How to attract new customers and earn a lot
Customers are our everything. The more customers, the more revenue. The more income, the more expenses you can afford and the stronger the business. Accordingly, in order to be able…

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How to become a real postindustrial?
It says a lot that the transition to a post-industrial economy has been launched. However, not all running processes succeed. Post-industrial transition is no exception. He can, as held, and…

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different types

The most effective protection against competitors

The prospects for the near future for most companies are not very bright, because the only way to survive in the modern competitive world is to constantly attack. The best defense against competitors is attack, attack marketing, active marketing. If you don’t attack, they attack you. The most advanced players in all world markets know this and are actively using marketing. Continue reading

How to sell a startup and get rich

You can sell an idea only if you translate it into a project or in other words – a startup. So a potential buyer will be able to get a visual representation of it. If you propose a “bare idea”, then it is unlikely that anyone will be interested, if only because it is not clear how you can make money on it. It is also not clear what costs should be incurred and it is not clear whether someone needs this idea and the product that will be created on its base. Continue reading

How is money made?

Feedback to previous articles revealed one important point that most people do not allow to understand what I am actually writing about in the articles of the “Novus Ordo Millennium” series. A misunderstanding of this moment causes a misunderstanding of both the articles and the situation we are facing. And the situation can be briefly described as follows – there is a lot of paper, but there is not enough real money. For many, this is not clear, because for most people the issue of banknotes and the creation of money are one and the same. Continue reading

Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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How to beat the competition and earn all
The options of how to beat the competition a lot. But most methods involve huge financial or reputational costs. There is only one way that is quite cheap and at…

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Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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New generation business
Many modern businesses do not give their owners what they want. They want businessmen, as you know, a lot of money, but they receive very little. Why is that? Because…

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