How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to…

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Improving customer service - 5 steps to keep up
I would not want to upset anyone, but as they say from the song you cannot throw out the words. The sad fact is that as a result of communication…

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Active marketing for effective business
Active marketing is attacking marketing. However, such marketing is very rare, because today's world is very passive and passive marketing. The overwhelming majority of companies live in such a way…

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desire generates

The core of the business as its basis

There is an opinion that any business is just the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is brief, concise, reflecting only the main points and every businessman can modify it at his own discretion and under his own market. Continue reading

Effective ways to increase profits

There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line is that not all methods are effective for specific businesses. The question is to choose exactly those methods that are suitable for a particular business. If they are chosen incorrectly – profits cannot be seen.

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Professional generation of business ideas

Generating a business idea is not an easy task, but necessary. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. A hundred years ago, they were not the same as now. The fact is that now it is the idea that is the basis of business and you will not return anything back. Many, now the most expensive companies in the world, more recently were just ideas that lived in the heads of ordinary people at that time. Continue reading

Customer retention strategy. What is its essence?
The client is the basis of business and this is an axiom. You cannot build a business without a client, because it is the client who brings the money to…

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Formula powerful and effective business
A business formula is a way to make money. There are a lot of options to make money now. Each of them requires a different amount of investment, gives a…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. This has even become the norm for some. This happens for years, sometimes…

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How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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