Optimize small business. What is its essence?
Small business is opened by 2 categories of people. One of them is people who have realized a large amount of excess energy, but in order to minimize risks or…

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How is money made?
Feedback to previous articles revealed one important point that most people do not allow to understand what I am actually writing about in the articles of the “Novus Ordo Millennium”…

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Small Business Marketing
Imagine that you, an entrepreneur, turned out to be on an uninhabited planet, where not a soul is around. No matter how hard you try, you will not be able…

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desire generates

The core of the business as its basis

There is an opinion that any business is just the implementation of the “money – product – money” scheme. In fact, this scheme is nothing more than a “business engine”, the core of a business, its prototype, which all businessmen take as a basis. Of course, the scheme is brief, concise, reflecting only the main points and every businessman can modify it at his own discretion and under his own market. Continue reading

Effective ways to increase profits

There are a million tips on how to increase profits. However, despite this, up to 95% of businesses operate with minimal profit or even at a loss. The bottom line is that not all methods are effective for specific businesses. The question is to choose exactly those methods that are suitable for a particular business. If they are chosen incorrectly – profits cannot be seen.

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Professional generation of business ideas

Generating a business idea is not an easy task, but necessary. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. A hundred years ago, they were not the same as now. The fact is that now it is the idea that is the basis of business and you will not return anything back. Many, now the most expensive companies in the world, more recently were just ideas that lived in the heads of ordinary people at that time. Continue reading

Marketing as the cause of the global crisis
Alexey Kudrin, Ilmar Rimshevich, Stanley Fisher, Dmitry Medvedev, Vladimir Filat, George Soros. What do you think is common to all these people? No, this is not the six leaders from…

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Creative class as a way to fit into the future
Creative economy is a reality that has already come. Each type of economy implies the existence of a base class, elite. Accordingly, if there is a creative economy, then there…

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How to save a business or why marketing is needed
Imagine for a second that all customers are gone. There were customers, and sharply they are not. Not a single customer. All at once disappeared. There was no one to…

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The principle of the invisible hand of the market and its principles
The Scottish economist and one of the founders of modern economic theory, Adam Smith, in order to explain the mysterious processes in the market, introduced the concept of the "invisible…

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